13BUS - Business Studies - NCEA Level 3

Course Statement:

The course involves practical examination of how and why New Zealand businesses operate in global markets. This involves students investigating and analysing the internal and external factors influencing businesses in a global context. In addition, students will have the opportunity to form a business around an area of interest and develop a comprehensive Marketing Plan.

Topics Covered:

• Internal factors that interact within a business that operates in a global context

• Strategic responses to external factors by a business that operates in a global context

• Marketing plan for a new or existing product

• Develop an Innovative and sustainable business activity